Hi, I'm Emily, a Graphic Designer and Creative Engineer specializing in Marketing Promotions, Publications, and Packaging Design.
Whatcom Community College
Working as a designer for Whatcom Community College was an excellent opportunity to expand my skills and experience in both publication and marketing design. I was hired as their first graphic designer in the Community & Continuing Education department and upheld the responsibility of redesigning several previously outdated marketing pieces. The refresh of the Discover quarterly course schedule was a substantial project that allowed me to bring a renewed visual perspective to a publication staple in Whatcom county homes. Additional projects included the redesign of the quarterly business course brochure as well as marketing collateral for many academic programs, events, and classes.
Discover Quarterly Course Schedule
Quarterly Print Publication distributed to over 10,000 Whatcom County homes & businesses
Example of Update for Featured Class
Quarterly Business Brochure
distributed to 6,000 Whatcom County businesses
As a graphic designer with a background in industrial design, it’s thrilling to work on projects where I can transform two-dimensional ideas and elements into tangible three-dimensional form. I feel like a magician! There’s just something so unique about holding a final print publication in your hands after digitally working on the structural organization, layout, and typography.
I have successfully completed over 20 publication designs to date, spanning memoirs, novels, textbooks, and catalogs. There is a structural integrity and consistency that must be maintained when designing a multi-page document of this kind, and as the detail-fanatic that I am, I thrive in these types of substantial projects. This is a collection of publication designs that encompass professional work as well as personal passion projects over the past few years.
Stamp of the Century
Historical Non-fiction Book and Cover Design American Philatelic Society in partnership with Smithsonian Postal Museum
Cover design and book layout by Emily Allen | Written by Kellen Diamanti and Deborah Fisher
Chuckanut Writers Conference
Program Book for 2019 Chuckanut Writers Conference
Magazine Layout concept for Architecture Daily
The Way of the Bull
Book Cover Design
Populus Validus: Resiliency of the Aspen
Book Cover Design
Populus Validus: Resiliency of the Aspen
Associated Marketing Campaign
The Examined Migration Book Cover Design
Facing the Future
As a book designer who cares deeply about nature and our impact on the environment, it was inspiring to design high school textbooks that emphasize a global perspective on sustainability for Facing the Future. During this time, I created ten books for students and teachers, as well as a series of digital readers and other marketing materials.
Global Issues and Sustainable Solutions: Second Edition
A visual and research revision to a previously outdated high school textbook that places emphasis on complex current environmental issues and solutions.
Book design, layout, and photo selection by Emily Allen | Text revision by Dr. Grace Wang
Big World Small Planet
A four book reader and workbook series for high school teachers and students (eight books total) on environmental impact and sustainable solutions in a global context.
Book design, layout, and photo selection by Emily Allen | Written by Ann Hemplemann
Western Washington University - Extended Education
Starting as a student intern and continuing post-graduate, I was employed as a graphic designer for Western Washington University’s Extended Education marketing department for three years. During this time, I worked on numerous promotional items ranging from brochures, posters, advertisements, environmental graphics, and other digital and print projects and campaigns. Upholding my personal values in visual and structural consistency, I became responsible for generating internal branding systems for academic events and programs across campus, including WWU’s Girls in Engineering, Math, and Science (GEMS) program, the WWU Department of Modern and Classical Languages, the Children’s Literature Conference, Western on the Peninsula, Asia University America Program (AUAP), and many others.
With summer as my favorite season it was an honor to develop a series of design collateral for Western Washington University’s Summer@Western marketing campaign for two consecutive years. Each year, these campaigns were comprised of creating a collection of marketing materials to promote the summer school term, including a four-panel brochure, posters, flyers, kiosk signage, promotional die-cut, digital advertisements and animations. I also generated many marketing pieces for on-campus promotions to notify students of upcoming informational events, with help from Nutmeg the Squirrel as an engaging repetitive element. My efforts were awarded a total of five marketing awards by the University Professional and Continuing Education Association (UPCEA) for both years.
Summer@Western Gatefold Brochure
Site-Specific Events Collateral
As a graphic designer with experience in industrial design, creating three-dimensional products is a strength of mine. For these types of projects I begin by considering the needs of the client. Paper is quickly folded as I turn ideas into prototypes to increase my conceptualization of the final tangible product. I enjoy designing dieline templates, when provided the opportunity, and believe the consideration of the package to be a critical aspect of the product development process.
I’m a Canadian from the Sonoran Desert finding inspiration in the Pacific Northwest. With over four years of professional design experience, I hold a Bachelor of Arts in Graphic and Industrial Design from Western Washington University, and specialize in the design and development of publications, marketing promotions, and packaging design.
I’m the recipient of five UPCEA marketing awards and have successfully published over 20 books, publications, and catalogs to date, not including the variety of other print media I’ve had the chance to create. My passion lies in the process of designing tangible media products that provide both insight and impact through visual communication and physical form. As an expert in creative engineering and a counselor-in-training, I’m an empathic designer with a knack for details and appreciation for consistency, structure, and serious play, providing a fluency to my work that brings thoughts and ideas into action with purpose.
I’m currently in pursuit of a Master of Science in Clinical Mental Health Counseling with an emphasis in Expressive Arts Therapy and look forward to applying the skills I’m learning in the field of psychology and wellness in my creative work.
I’m interested in working together on your next project! Please provide a quick description of what your design intentions are and we can get started.