I was employed as a graphic designer for Western Washington University’s Extended Education marketing department for three years as a student and post-graduate. During this time, I worked on numerous promotional items ranging from brochures, posters, advertisements, environmental graphics, and other digital and print projects and campaigns. Upholding my personal values in visual and structural consistency, I became responsible for generating internal branding systems for academic events and programs across campus, including WWU’s Girls in Engineering, Math, and Science (GEMS) program, the WWU Department of Modern and Classical Languages, the Children’s Literature Conference, Western on the Peninsula, Asia University America Program (AUAP), and many others.
Branded Marketing Campaign
Digital Poster
Summer is a favorite season of mine! For this project, I was tasked to develop a series of design collateral for Western Washington University’s Summer@Western marketing campaign for two consecutive years. Each year, these campaigns were comprised of a collection of marketing materials to promote the summer school term, including a four-panel brochure, posters, flyers, kiosk signage, promotional die-cut, digital advertisements and animations. I also generated more internal marketing pieces as on-campus promotions to notify students of upcoming informational events, Nutmeg the squirrel as an engaging and repetitive element. My efforts were awarded a total of five marketing awards by the University Professional and Continuing Education Association (UPCEA) for both years.
Gatefold Brochure
Interior View
Supplemental Collateral
Diecut Flyer
Site-Specific Events Collateral
Working as a designer for Whatcom Community College was an excellent opportunity to expand my skills and experience in both publication and marketing design. I was hired as their first graphic designer in the Community & Continuing Education department and upheld the responsibility of redesigning several previously outdated marketing pieces. The refresh of the Discover quarterly course schedule was a substantial project that allowed me to bring a renewed visual perspective to a publication staple that is delivered quarterly to Whatcom county homes. Additional projects included the redesign of the quarterly business course brochure that went to over 6,000 businesses within the area and related marketing collateral for a variety of academic programs, events, and classes.
Visual Design Refresh
Distributed to 10,000 Whatcom County Locations Each Quarter
Example of Update for Featured Class
Visual Design Refresh
Example of Updated Cover for Fall Quarter
Distributed to 6,000 Whatcom County Businesses Each Quarter
As a publications designer who cares about nature and our impact on the environment, I was inspired to design ten high school textbooks with a global perspective on sustainability for Facing the Future. During my time with this educational non-profit, I created books and digital readers for students and teachers as well as a series of marketing materials.
Visual Revision of High School Textbook
Book Cover and Layout Design by Emily Allen
Text Revision by Dr. Grace Wang
High School Reader and Workbook Series (Eight Books Total)
Book Design by Emily Allen
Written by Ann Hemplemann
Duotone Student Activity Workbook
As a graphic designer with a background in industrial design, it’s thrilling to work on transforming two-dimensional text, ideas and elements into tangible three-dimensional form. There’s something special about holding a final print publication in your hands after digitally working on the layout, typography and structural organization of a multi-page layout design.
I have successfully completed over 50 publication designs to date, spanning memoirs, novels, textbooks, proposals, and catalogs. As a detail-fanatic, I identify that there’s a fluency that must be maintained when designing a document of this kind. I truly thrive on these types of substantial projects!
This is a collection of publication designs that encompass professional work as well as personal passion projects over the past few years.
Conference Program Book
Book Cover Design
Architecture Daily Magazine Layout Concept
Historical Non-fiction Book Design
American Philatelic Society / Smithsonian Postal Museum
Book Cover and Layout Design by Emily Allen
Written by Kellen Diamanti and Deborah Fisher
Book Cover Design
Associated Marketing Campaign
The Examined Migration
Book Cover Design
I’m a graphic designer with experience in industrial design so creating three-dimensional products is a strength of mine! For these types of projects I begin by considering the needs of the client by quickly generating ideas into prototypes as a way to increase my conceptualization of the final product. I enjoy designing dieline templates and considering how the typography and overall form will interact harmoniously with its consumer.
Sustainable packaging is an aspect I’m eager to learn more about as every package designed and produced has impact on our environment.
Packaging Design
Conceptual Packaging and Brand Refresh
Conceptual Pesticide Test Kit
Includes Tester, Test Strips, and Instructions Booklet
I’m a Canadian from the Sonoran Desert currently finding inspiration in the Pacific Northwest. With over eight years of professional design experience, I hold a BA in Graphic and Industrial Design from Western Washington University, and am currently in pursuit of an MA in Counseling with an emphasis in Somatics and Expressive Arts Therapy.
As a creative engineer and counselor-in-training, I’m an empathic designer with a knack for details and appreciation for consistency, structure, and serious play. These pillars provide a fluency to my work that brings thoughts and ideas into action with purpose. I’m the recipient of five UPCEA marketing awards and have successfully published over 60 catalogs, books, and proposals to date, not including the variety of other media I’ve had the opportunity to create. My passion truly lies in the creation of intentional experiences that provide both insight and impact.
I’m always eager to chat about design and life! Please connect with me via email at: AlleliaCreative@gmail.com.
Dakine • Kennedy Jenks Consultants • Taproot Ventures
Smithsonian Postal Museum • Whatcom Community College • Western Washington University